Research Process

Topic	Women preference for ethnic wear over western wear.
Research Questions	Q1-What is Ethnic Wear? Q2-What is the preference within Ethnic Wear? Q3- How does Ethnic Wear affect the traditional occasions?
Research Objective	To determine why Indian women prefer to wear ethnic wear over western wear during traditional occasions in India.
Research sub objectives	To study: 1.History of Ethnic Wear 2.Types of occasions and their specific attires 3.Industry Overview (market size, latest trends, key players in Ethnic wear segment)
Research design	In order to fulfill the research objective, detailed study was conducted through secondary sources i.e. through internet followed by primary study through survey on the target market.
Data collection method	Secondary source of Data collection  was has been taken from Internet followed by primary data to be collected by questionnaires, interviews, etc.
Sample design	Our target market is ‘women in Delhi’ between the age group of 20-30 years.(monthly disposable income, marital status, age, locality)
Data analysis	Data will be analyzed with the help of statistics.